You are using an outdated/unsupported browser. Please upgrade your browser to improve your experience.

Join the excitement

Become our next satisfied customer

"The ability to set automatic investments and forget about it with dividend reinvestment done automatically crowns this app as the best out there at this time."- Sean S.
"The ability to set automatic investments and forget about it with dividend reinvestment done automatically crowns this app as the best out there at this time."- Sean S.
"I just think it's the best thing out there for investing. Absolutely fantastic. You have a lifelong user with me"- Kenneth Z.
"Thanks for creating this app! I love that I can regularly deposit into my portfolio and the shares I want are automatically purchased. So easy to use and very clean design!"- Mary W.
*Testimonials may not be representative of the experience of other customers and should not be considered a guarantee of future performance.

Check out industry buzz

Investopedia logo

“In terms of self-directed accounts, M1 is probably the best all-around platform.”

March 2018
Read the full review
Investor Junkie logo

“M1 is dangerously close to being the perfect all-around investing tool.”

August 2017
Read the full review
Cash Cow Couple logo

“This is one of the most innovative investment ideas to emerge this decade.”

February 2018
Read the full review

Read about M1 in the news

Bloomberg logo

“How much are you willing to pay for a robo-advisor? How about nothing? M1 Finance, a Chicago-based automated investing platform, has removed fees for all of its customers.”

December 2017
Read the full article
Barron's logo

“M1 solves some of the problems inherent in ETF-only robo-advisories. I think it’s worth a look.”

August 2016
Read the full article
Forbes logo

One of “the best new personal finance apps and sites.”

September 2016
Read the full article
Business Insider logo

“I put $600 into a roboadviser invented by a 25-year-old Stanford grad, and I’m beating the market.”

July 2017
Read the full article
Fast Company logo

M1 provides “a unified, pie chart-based experience.”

January 2017
Read the full article
CNN Money

M1 lets you “borrow like the big investors (with a lot less).”

July 2018
Read the full article

This many people can’t be wrong.


Get Started
Check the background of M1 Finance LLC on FINRA's BrokerCheck

M1 Holdings Inc. provides a range of financial services through its operating subsidiaries. M1 Finance LLC and M1 Spend LLC are wholly-owned subsidiaries of M1 Holdings Inc. and are separate but affiliated companies. By using this website, you accept our Terms of Use and Privacy Policy and acknowledge receipt of all disclosures in our Disclosure Library. All agreements are available in our Agreement Library.

M1 Finance LLC is a SEC registered broker-dealer and Member FINRA / SIPC. You can check the background of M1 Finance LLC on FINRA's BrokerCheck. SIPC protects securities customers of its members up to $500,000 (including $250,000 for claims for cash). SIPC insurance does not protect against loss in the market value of securities. Investments are not FDIC insured and may lose value. Please consider your objectives and M1 fees before investing. Past performance is not a guarantee of future results. Using margin involves risks: you can lose more than you deposit, you are subject to a margin call, and interest rates may change. Not an offer, solicitation of an offer, or advice to buy or sell securities in jurisdiction where M1 Finance LLC is not registered.M1 Spend checking accounts furnished by Lincoln Savings Bank, Member FDIC. M1 VisaTM Debit Card issued by Lincoln Savings Bank, Member FDIC, pursuant to a license from Visa U.S.A., and serviced by M1 Spend LLC. M1 Spend LLC is not a bank. Visa is a registered trademark of Visa International Service Association. No minimum balance to open account. No minimum balance to obtain APY (annual percentage yield). APY valid from account opening. Fees may reduce earnings. Rates may vary.All product and company names are trademarks™ or registered® trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.
Address: 213 W Institute Pl, Ste. 301, Chicago, IL 60610

© Copyright 2019 M1 Holdings Inc.