You are using an outdated/unsupported browser. Please upgrade your browser to improve your experience.

Why M1

M1 is the Ideal Platform to Manage Your Money and Build Investments Over Time

Built From The Ground Up

At M1 Finance, we started from scratch to build a better brokerage, a true next-generation investing platform for the 21st century. In fact, we’ve created the only finance tool that allows you to automatically invest in exactly what you want – and at a lower cost than any other brokerage or advisor.

Explore below how M1 is making investing a better experience for everyone.

The old way
Confusing diagram of the old way investing worked
The new way
Simple diagram of how M1 makes investing easier
The Control You Deserve

You should be able to choose exactly what you invest in. Unlike other automated brokerages, M1 offers the greatest amount of control possible. Decide precisely which stocks, ETFs or our professionally-curated Expert Pies to invest in. We make investing incredibly simple: just choose the investments you want to make up your “Pie.”

Learn More About the Power of M1 Pies

Image of M1 phone application showing catelog of expert pies.
We Value Your Time As Much As You Do

Don’t waste time calculating manual trades each time you deposit money or rebalance. M1’s powerful suite of automated features gives you an unparalleled level of convenience. Not only will you spend less time on painstaking tasks, but with M1 you can achieve a level of investing precision not previously possible.

Image of U.S. Dollar
Recurring Funding
Image of pie chart
Automatic Rebalancing
Image of sheet of paper with a percent sign in the middle
Tax Minimization
Pay Less, Get More

Your money should go toward your investments, not high brokerage fees. With M1, it has been our mission from the very beginning to provide a powerful investing tool at no cost. We have no fees, giving you incredible value and allowing you to put more of your money to work for you.

Always At Your Fingertips

M1 provides an intuitive interface with everything you want and nothing you don’t. We are available for Web, iOS and Android devices, so you can access your money whichever way is best for you.

Image of M1 application running on desktop and mobile phone
We Support Many Account Types
Image of a person

Set up an individual taxable account for your general investing needs.

Image of multiple people

You can establish a joint account as well with a relative, spouse or domestic partner.

Image of an island

Traditional IRA
Roth IRA
Concierge Rollover Service

Image of three dots


Check the background of M1 Finance LLC on FINRA's BrokerCheck

Member of SIPC. Securities in your account protected up to $500,000. SIPC insurance does not protect against loss in the market value of securities. For additional information visit Securities and services are provided to clients of M1 by M1 Finance LLC, member FINRA/SIPC. Investments are not FDIC insured and may lose value. Investing in securities involves risk and there is always the potential of losing money when you invest in securities. Please consider your objectives and M1 fees before investing. Past performance is not a guarantee of future results. Not an offer, solicitation of an offer, or advice to buy or sell securities in jurisdiction where M1 Finance LLC is not registered.

© 2018 M1 Finance LLC All rights reserved.