Our mission is to empower you to improve your financial well-being.


Everything we do centers on you, the investor.

From our product features, to our automation capabilities, to the content we produce, we’re focused on helping you manage your money and grow your wealth the way you want to.

We take this responsibility seriously.



We believe:


Your financial goals are personal and unique to you. You should have total choice, control, and transparency over how you achieve them.


This includes choosing the stocks and ETFs you like and having the capability to move your money freely among your various M1 accounts.


With the right mindset, approach, and access to easy-to-use tools, you are more than capable enough to reach your goals on your own.


We’re not your advisor, so you need to know what your goals and strategy are. We’ll be here with helpful tips and tools to help you put your strategy to work.


Wealth building is a marathon, not a sprint, and it should be available to all who want to run that race, no matter where they’re starting from.


We don’t believe in day trading or speculating as viable ways to build long-term wealth, so we didn’t build M1 to do that. M1 can be a great companion to other investing apps, but if you’re only looking to day trade, you’ll have better luck elsewhere.


Fees and expenses in the investment industry are too high, and we’re committed to driving them to zero through the smart and innovative use of technology and automation.


Every dollar you don’t pay in fees is another dollar in your pocket, to spend or further compound for your future.


Following a committed approach of buying, regularly investing in, and holding ownership of a diverse and balanced set of investments for a long period of time is one of the best ways to build sustainable wealth.


Finance is like fitness. There is no magic pill or button that will give you the results you want quickly. You need a plan and you need to be diligent about following it to make long-lasting change.


If you’re looking to invest for the long-term, with full customization and automation, look no further.


We’d love to have you aboard. Sign up today to get started.


Check the background of M1 Finance LLC on FINRA's BrokerCheck

By using this website, you accept our  Terms of Use  and  Privacy Policy  and acknowledge receipt of all disclosures in our  Disclosure Library . All agreements are available in our  Agreement Library. M1 relies on information from various sources believed to be reliable, including clients and third parties, but cannot guarantee the accuracy and completeness of that information. M1 refers to M1 Holdings Inc., and its affiliates. M1 Holdings is a technology company offering a range of financial products and services through its wholly-owned, separate but affiliated operating subsidiaries, M1 Finance LLC and M1 Spend LLC.

Brokerage products and services offered by M1 Finance LLC, an SEC registered broker-dealer and Member  FINRA /  SIPC.

Brokerage products are: Not FDIC Insured • No Bank Guarantee • May Lose Value

All investing involves risk, including the risk of losing the money you invest, and past performance does not guarantee future performance. Borrowing on margin can add to these risks, and you should  learn more  before borrowing. Nothing in this informational site is an offer, solicitation of an offer, or advice to buy or sell any security and you are encouraged to consult your personal investment, legal, and tax advisors.

M1 Spend checking accounts furnished by Lincoln Savings Bank, Member FDIC. M1 VisaTM Debit Card is issued by Lincoln Savings Bank, Member FDIC.

No minimum balance to open account. No minimum balance to obtain APY (annual percentage yield). APY valid from account opening. Fees may reduce earnings. Rates may vary.
All product and company names are trademarks™ or registered® trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.
Address: 200 N LaSalle St., Ste. 800; Chicago, IL 60601

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