VEXED BY VANGUARD?

Is your investing platform creating more problems than it solves? Perhaps it’s time for a change. You deserve a financial platform that lets you personalize what counts and automate what clutters. For free. 

FLEXIBLE

Choose the stocks and ETFs you want in your portfolio.

EASY

Diversify easily with fractional shares.

POWERFUL

Schedule contributions and rebalance with one click.

SOPHISTICATED

Borrow against your investments. info icon

Headshot of Joy W.

My favorite thing about M1 is the Pie: it’s very easy to see an overview of my entire portfolio.

– Joy W.

Testimonials may not be representative of the experience of other customers. Not a guarantee of future performance or success.



WITH M1 THERE’S NO COMPARISON

Why stay with Vanguard when M1 provides greater automation, awesome checking, less expensive borrowing, and better ways to manage your finances your way Our Expert Pies help you invest according to your specific goals without requiring an advisor or minimum balance service fee like Vanguard. You can even trade Vanguard ETFs on our platform, if you’re a fan of those. 


FRACTIONAL SHARES

Unlike Vanguard, M1 lets you buy fractional shares for stocks and exchange-traded funds—including Vanguard ETFs—so you can diversify your portfolio with ease and invest as much or as little as you want. 

M1

Vanguard


LESS EXPENSIVE BORROWING

M1 Borrow offers attractive margin loan rates of 2–3.5%. With Vanguard, the margin rate range is 4.75–8.5%. 

M1

(Just 2-3.5%)

Vanguard

(4.75-8.5%)

AUTOMATED REBALANCING

M1’s Dynamic Rebalancing intelligently and automatically rebalances your portfolio little by little as you deposit and withdraw cash from your portfolio. Vanguard just doesn’t offer the same functionality.

M1

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Vanguard


EASY TO USE CHECKING

M1 Spend provides easy to use checking account services with reimbursed ATM fees, no overdraft fees, and no minimum balance requirements. Vanguard doesn’t offer checking.

M1

check mark

Vanguard

Vanguard data is as of July 15, 2021.


Headshot of Alexander K.

I’m excited about having all my financial tools in one place. M1 is shaping up to be bigger than the sum of its parts.

– Alexander K.

Testimonials may not be representative of the experience of other customers. Not a guarantee of future performance or success.

The M1 Plus advantage

When you join M1, you’ll unlock more perks and tools with a free year of M1 Plus. That means extra rewards, 1% cash back on purchases, our lowest Borrow rate, access to Smart Transfers, and more. Plus, our checking accounts offer 1% APY* on your balance, so you can grow wealth even when it’s not invested. With Fidelity, you only get .01%. There’s no commitment and you can cancel anytime, but when it practically pays for itself, why would you? info icon

M1 Plus. High interest checking, Cash back, Reduced rate on M1 Borrow, Afternoon trade windows, Smart transfers, Custodial accounts. Join M1 Plus for $125/year

GET UP TO $4,000 WHEN YOU SWITCH TO M1

Transferring securities to M1 from another brokerage account is simple. Plus, see how much you could earn. 


ACCOUNT TRANSFER SIZE
YOUR BONUS

$10,000 – $19,999.99

$40

$20,000 – $49,999.99

$75

$50,000 – $99,999.99

$150

$100,000 – $249,999.99

$250

$250,000 – $499,999.99

$500

$500,000 – $999,999.99

$1,000

$1,000,000 – $1,999,999.99

$2,500

$2,000,000 +

$4,000



SEE THE DETAILS →

RECOGNIZED AND CELEBRATED


HUNDREDS OF THOUSANDS OF INVESTORS

35,000+ 5-STAR REVIEWS
(App Store and Google Play)

Investopedia logo

BEST FOR SOPHISTICATED INVESTORS
(Investopedia, 2021)

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ONE OF THE BEST ROBO-ADVISORS
(Money, 2021)

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BEST FREE TRADING PLATFORM IN 2021
(Yahoo, 2021)

Headshot of Michael M.

It is truly the best of both worlds: the choice of securities like traditional brokers as well as the automation of modern robo-advisors.

– Michael M.

Testimonials may not be representative of the experience of other customers. Not a guarantee of future performance or success.

SOPHISTICATED INVESTING
SIMPLE TOOLS

Thoughtful investing doesn’t work with thoughtless brokerages. Start enjoying more tools, lower rates, more power over your wealth—all on a sleek, intuitive platform. It’s free to download and start investing. Switch to M1 today.

Summer Promotion: Transfer a brokerage account to M1 and earn up to $4,000 

From August 1, 2021 through September 12, 2021, transfer a brokerage or retirement account to M1 and earn up to $4,000. Here’s how to get started: 

  1. Get a copy of a recent account statement from your brokerage. 
  1. Ensure you have an account open at M1 that matches the account type you’re transferring (e.g. if you are transferring securities from a joint brokerage account, you’ll need a joint brokerage account open at M1) 
  1. Submit a transfer request from another brokerage account during promotion period (08/01/2021 12:00 am ET– 09/12/2021 11:59 pm ET). Click here to get started. 
  1. Promotional credits will be paid to eligible clients by November 30, 2021

TERMS AND CONDITIONS


Beginning on August 1, 2021, this promotional offer is only valid for M1 customers who complete an Automated Customer Account Transfer Service (“ACATS”) on or before September 12, 2021 (the “Summer Promotion”). The M1 account must receive instructions to complete an ACATS no later than September 12, 2021 at 11:59 pm ET. Any unsuccessful ACATS will be deemed ineligible. This offer is non-transferable, and not valid with any of the following: (i) internal transfers, (ii) ACH deposits (bank transfers), (iii) wire transfers, (iv) direct 401(k) rollovers, (v) any customer having previously participated in a M1 ACATS transfer promotion and subsequently transferred the account value to a third party, (vi) or in conjunction with other promotional offers M1 Finance or may offer from time to time. 

Cryptocurrency is not eligible for ACATS. Additionally, any security transferred via ACATS that is not traded by M1 will be liquidated, including but not limited to Mutual Funds and Over-The-Counter securities. 

The Summer Promotion amount (see table below) will be based on the aggregate value of all brokerage accounts or IRAs transferred within the Summer Promotion period (August 1, 2021 through September 12, 2021). The aggregate account value is determined as the current market value of all holdings and cash on the day the transfer is completed. The transferred account value of the qualifying account must remain equal to, or greater than, the value after the net deposit was made (minus any losses due to trading, market volatility or margin debit balances) at time of the Summer Promotion pay out (the “Account Value”)1. Reallocation of any Account Value funds transferred during this Summer Promotion to any other M1 services (e.g., M1 Spend) prior to the 90th day after such transfer will disqualify you from the Summer Promotion. M1 Finance may charge the account for the cost of the offer at its sole discretion. M1 reserves the right to restrict or revoke this offer at any time. This is not an offer or solicitation in any jurisdiction where we are not authorized to do business. 

Taxes related to M1 promotional offers are your responsibility. All promotional items and cash received during the calendar year will be included on your consolidated Form 1099. You are encouraged to consult a legal or tax advisor for the most recent changes to the U.S. tax code and for rollover eligibility rules. 

Transfer Account Value1 Promotional Credit 
$10,000 – $19,999.99 $40 
$20,000 – $49,999.99 $75 
$50,000 – $99,999.99 $150 
$100,000 – $249,999.99 $250 
$250,000 – $499,999.99 $500 
$500,000 – $999,999.99 $1,000 
$1,000,000 – $1,999.999.99 $2,500 
$2,000,000 + $4,000 

Any Summer Promotion credits will not be applied for any transfer which has completed retroactively.  

This promotion is not valid with any other offers and is non-transferrable. Offer available only to individuals who are 18 years or older and are legal U.S. Residents. M1 reserves the right to terminate this offer at any time, to limit the amount of account bonuses you are eligible to receive, and to refuse or recover any promotion award if M1 determines that it was obtained under wrongful or fraudulent circumstances, that inaccurate or incomplete information was provided, or that any terms of the M1 Terms of Use or Account Agreement have been violated. This offer is not valid if the name on the M1 account is different than the name on the outside brokerage account requested for the ACATs. 

General Conditions: By participating in this Summer Promotion, you agree to release, discharge, indemnify, and hold harmless, M1, its affiliates, retailers, and advertising and promotion agencies, and all of their respective officers, directors, members, managers, partners, and employees from any liability or damages that may arise out of participation in this Summer Promotion or out of acceptance, use, misuse or possession of the cash deposit attained through this promotion. All applicable federal, state, and local laws and regulations apply. 

Your Personal Information: Personal information collected in connection with this offer will be used in accordance with M1’s Privacy Policy

This promotion expires at 11:59pm ET on September 12, 2021.  

Check the background of M1 Finance LLC on FINRA's BrokerCheck

By using this website, you accept our Terms of Use and Privacy Policy and acknowledge receipt of all disclosures in our Disclosure Library. All agreements are available in our Agreement Library. M1 relies on information from various sources believed to be reliable, including clients and third parties, but cannot guarantee the accuracy and completeness of that information.

M1 refers to M1 Holdings Inc., and its affiliates. M1 Holdings is a technology company offering a range of financial products and services through its wholly-owned, separate but affiliated operating subsidiaries, M1 Finance LLC and M1 Spend LLC.

M1 Plus is an annual membership that confers benefits for products and services offered by M1 Finance LLC and M1 Spend LLC.

All investing involves risk, including the risk of losing the money you invest. Past performance does not guarantee future performance. Using M1 Borrow’s margin account can add to these risks, and you should learn more before borrowing. Nothing in this informational site is an offer, solicitation of an offer, or advice to buy or sell any security and you are encouraged to consult your personal investment, legal, or tax advisors.

Brokerage products and services are not FDIC insured, no bank guarantee, and may lose value. Brokerage products and services are offered by M1 Finance LLC, an SEC registered broker-dealer, Member FINRA / SIPC.

M1 Spend checking accounts furnished by Lincoln Savings Bank, Member FDIC. M1 Visa® Debit Card is issued by Lincoln Savings Bank, Member FDIC.

Credit Card not available for US Territory Residents. Review Cardholder Agreement and Rewards Terms for important information about the Owner’s Rewards Card by M1. The Owner’s Rewards Card by M1 is a credit card Powered by Deserve and issued by Celtic Bank, a Utah-Chartered Industrial Bank, Member FDIC.

All product and company names are trademarks™ or registered® trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.

App Store is a service mark of Apple Inc. Google Play and the Google Play logo are trademarks of Google LLC.

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