As a community, you invested nearly

$3 BILLION

in your financial well-being. That’s a lot of Pie! 


M1 Plus logo

HAVE M1 PLUS?

You’re in good company.

200,000+

new Plus members joined us in 2021. There’s room for more in 2022! Join M1 Plus now.


WHILE EACH STRATEGY WAS UNIQUE, A FEW FAVORITES STOOD OUT.

Here are some of the most popular securities and Pies on the M1 platform as of December 2021. These are just observations—not investment recommendations! 


YOUR TOP STOCK

AAPL

AAPL was the #1 pick for 
M1 clients in all 50 states.

YOUR TOP ETF

VOO

M1 clients across the U.S.  
really love this security.


THE M1 COMMUNITY’S FAVORITE STOCKS


1. AAPL (Apple)

2. AMZN (Amazon)

3. TSLA (Tesla)

4. MSFT (Microsoft)

5. FIS
(Fidelity National Information Services)

6. JNJ (Johnson & Johnson)

7. KO (Coca-Cola Co)

8. FB (Facebook)

9. T (AT&T)

10. VZ (Verizon)


M1 pie with slices

YOUR FAVORITE EXPERT PIES


  1. Moderately Aggressive 
  1. Responsible Investing 
  1. Berkshire Hathaway
  1. 2045 Moderate
  1. M1’s 60/40

Favorite stocks, by generation

chart of stocks by generation

Finally, we all agreed on something:

VOO was the top ETF pick for all generations.


YOU SHARED THE WEALTH WITH FAMILY AND FRIENDS


quote mark

“M1 provided me the tools to invest in a user-friendly platform, with a variety of products to impact my young kids, like custodial accounts (a great way for parents to financially guide the legacy of the family). It is really impressive all the services and products that M1 offers without charging management fees of any kind.”– Ruben E.

quote mark

“As I’m on other finance accounts, M1 makes me feel like I am HEARD. The standard practices M1 has taught me about money management, like trade dates and settlement cash dates, really help me make conscious decisions in my financial journey.”– Jonathan S.

quote mark

“I went from a somewhat financially irresponsible person to someone that has saved $5,000 in 6 months. I was paycheck to paycheck beforehand, and seriously didn’t see a way out. […] M1 taught me to put ME first. Pay myself first. After all, I am the one earning the paycheck. Bills come after.” – John S.

Testimonials may not be representative of the experience of other customers. Not a guarantee of future performance or success.


TOGETHER, WE GOT THROUGH ANOTHER WILD AND EVENTFUL YEAR.


line graph icon

The rise of the retail investor driven by meme stock mania and better access to investing.

healthcare icon

The financial impact of the pandemic including inflation, supply chain disruption, stimulus checks, and more.


video camera icon

The rise of the financial influencer as a new voice for financial information and education. Read our blog post.

Bitcoin icon

Widespread buy-in for Web3 tech as more investors began adopting blockchain-based assets.


MARKET-IMPACTING EVENTS AND IPOs


January

WallStreetBets users whip up meme stock mania by investing in GameStop, AMC, and Blackberry.

IPO announcement icon

Poshmark (POSH) IPOs at $42 a share.

February
IPO announcement icon

Bumble (BMBL) IPOs at $43 a share. 

March
Cargo ship

The Ever Given cargo ship gets stuck in the Suez Canal, causes major supply chain impact. 

IPO announcement icon

Coupang (CPNG) IPOs at $35 a share. 

April

$1,400 stimulus checks arrive as the federal COVID rescue package is signed into US law. 

IPO announcement icon

Compass (COMP) IPOs at $18 a share. 

May

Gas prices impacted by the hacking of the Colonial Pipeline. 

IPO announcement icon

Oatly (OTLY) IPOs at $17 a share. 

facebook icon

Facebook becomes a $1 trillion company, the youngest of five US companies to do so at the time.

IPO announcement icon

Clear (YOU) IPOs at $17 a share.

July
Rocket icon

Jeff Bezos goes to space. 

IPO announcement icon

Robinhood (HOOD) IPOs at $38 a share. 

August
line graph

The S&P 500 rebounds despite dips in May and July. 

squid icon

Squid Game is released and becomes the most-watched show in Netflix history, adding $900 million to the company’s value. 

IPO announcement icon

Toast (TOST) IPOs at $40 a share. 

October
Tesla icon

Forbes names Elon Musk the richest person in history. TSLA reaches the $1 trillion market cap, becoming 1 of 6 companies to do so. 

IPO announcement icon

Rent The Runway (RENT) IPOs at $21 a share. 

November
capital icon

The US Government passes a $2 trillion infrastructure bill. 

IPO announcement icon

AllBirds (BIRD) IPOs at $15 a share. 

NerdWallet (NRDS) IPOs at $18 a share. 

Rivian (RIVN) IPOs at $78 a share. 

Sweetgreen (SG) IPOs at $28 a share. 

YOU DIDN’T STOP BUILDING AND NEITHER DID WE.



JANUARY

M1 hits $3B in client assets, outgrows Chicago HQ, and is named Best Place to Work by Built in Chicago.



FEBRUARY

M1 launches ‘Monologues’ commercials 



MARCH

M1 announces its
$75M Series D



MAY

M1 joins the Fintech Equality Coalition. 



JUNE

Send check feature launched. 



JULY

M1 announces its $150M Series E, attaining a valuation of over $1B and fintech “unicorn” status. 



AUGUST

Announced Client Success revamp. 



SEPTEMBER

M1 launches the Owner’s Rewards Card and hits$5B in client assets.



OCTOBER

Early direct deposit feature launched.  



NOVEMBER

Enhanced Pie editor launched. 


THIS YEAR, YOU HELPED US REACH

35,000+

FIVE-STAR REVIEWS

IN THE APP STORE AND GOOGLE PLAY



Eric N.

★★★★★

“This app is a godsend for passive investments. Mostly automated and an awesome tool to set it and forget it.”


Chris H.

★★★★★

“This is the best experience, especially for folks who are only trying to save for the future. Whether novice or pro, you’ll be doing the right thing. No fees, no brokers, and if you do want to upgrade, then you can pay annually for even more benefits.”



★★★★★

“User friendly interface! I love their robo-advising M1 Expert Pies!!! It makes me motivated and encouraged to invest. I use their robo-advising active investing platform and will be using their Roth IRA retirement expert pies soon!”

Testimonials may not be representative of the experience of other customers. Not a guarantee of future performance or success. 

OUR TROPHY CASE GREW, TOO:


Investopedia logo

BEST FOR SOPHISTICATED INVESTORS

(Investopedia, 2021)

Money Logo

ONE OF THE BEST
ROBO-ADVISORS

(Money, 2021)

Yahoo logo

BEST FREE TRADING PLATFORM IN 2021

(Yahoo, 2021)


AND WE NEVER STOPPED LEARNING.


WHAT WE WROTE

We added 27 new articles to our Blogs section in 2021.
In case you missed them, here are some of the highlights: 


WHAT WE SHARED

The M1 team is always sharing interesting and useful things in our internal communications channels. Here are three that stuck with us: 


Shared in #general: 90 pieces of advice for 90 days by Andrew Berkowicz (published via LinkedIn Pulse)

Shared in #e1-mental-health-at-m1: How to be helpful to a coworker dealing with a mental health challenge by Nicole Lipkin (Forbes)

Shared in #marketing: inspiring words from American journalist and author, James Clear:

A few people optimize for 1-2 years ahead. 
 
Almost nobody optimizes for 3-4 years ahead (or longer). 
 
The person who is willing to delay gratification longer than most reduces competition and gains a decisive advantage. 
 
Patience is power.

Thanks for sticking with us through 2021. Here’s to another exciting year! 🎉

What will you remember about 2021? We’d love to hear from you. 🐦


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M1 refers to M1 Holdings Inc., and its affiliates. M1 Holdings is a technology company offering a range of financial products and services through its wholly-owned, separate but affiliated operating subsidiaries, M1 Finance LLC and M1 Spend LLC.

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All investing involves risk, including the risk of losing the money you invest. Past performance does not guarantee future performance. Using M1 Borrow’s margin account can add to these risks, and you should learn more before borrowing. Nothing in this informational site is an offer, solicitation of an offer, or advice to buy or sell any security and you are encouraged to consult your personal investment, legal, or tax advisors.

Brokerage products and services are not FDIC insured, no bank guarantee, and may lose value. Brokerage products and services are offered by M1 Finance LLC, an SEC registered broker-dealer, Member FINRA / SIPC.

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