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There's a new way to invest

The finance platform where your money automatically and intelligently goes to work in the investments you want

Invest Now
The Status Quo

The financial services industry has failed to evolve for the modern customer and operates on a model that long outlives its usefulness.

Revolutionary Balance

M1 offers a revolutionary balance that has never before been achieved. We give our customers a simple yet powerful investing solution

Personalized for You

Customize your portfolio to meet personal investing goals. You can start with one of our professionally designed portfolio templates or select specific companies or industries you believe in.

For All Investors
Professionally Managed
We offer a balance of management and automation, so you can find the direction right for you and stay on track.
Your Own Pie
Create your personal pie, using our pre-built portfolio templates, or customize it to your unique goals.
At M1, our powerful automation allows you to make the decisions and we enact the plan.
Built From The Ground Up

At M1 Finance, we started from scratch to build a better brokerage, a true next-generation investing platform for the 21st century. In fact, we’ve created the only finance tool that allows you to automatically invest in exactly what you want – and at a lower cost than any other brokerage or advisor.

Explore below how M1 is making investing a better experience for everyone.

The old way
Confusing diagram of the old way investing worked
The new way
Simple diagram of how M1 makes investing easier

Starting today with a portfolio of: $25,000
With a monthly deposit of: $500
Over 20 years you would save: $34,626

How do we calculate these numbers?
Returns are calculated using an assumed 5% growth rate with fees removed.
M1 Finance
Traditional Advisors (~1% fee)
Brokerage Accounts
Roth IRA
Traditional IRA
401k Rollovers
Business & Personal Entities

Check the background of M1 Finance LLC on FINRA's BrokerCheck

Member of SIPC. Securities in your account protected up to $500,000. SIPC insurance does not protect against loss in the market value of securities. For additional information visit Securities and services are provided to clients of M1 by M1 Finance LLC, member FINRA/SIPC. Investments are not FDIC insured and may lose value. Investing in securities involves risk and there is always the potential of losing money when you invest in securities. Please consider your objectives and M1 fees before investing. Past performance is not a guarantee of future results. Not an offer, solicitation of an offer, or advice to buy or sell securities in jurisdiction where M1 Finance LLC is not registered.

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