How we do it
Our company is made up of experienced, investment-focused people driven by a passion to transform money management. We hire unbelievably talented individuals and promote an environment that enables their best work and highlights what is important to them in their careers.
We believe there is a better, smarter way to manage personal finance. We’re permanently changing an outdated financial industry, attempting the impossible, and benefiting our customers in the process.
Personal finance is personal. We designed our product features and tools to be customizable, easy to use, and automated so you can serve your unique financial needs. We put your financial future in your hands.
The integrated and automated digital investment, borrowing, and banking platform enables your money—every cent—to be put to optimal use and reach its full potential.
Our clients entrust M1 with their financial lives, so it is essential that we are a trustworthy partner. Our CEO values openness and honesty, and that transparency shines into every aspect of the M1 business and products.
Brian, our founder and CEO, started his investing journey at the ripe age of 10. He grew up investing, but soon after graduating college he realized he hated doing it with the tools that were available.
“The financial services industry has lacked any meaningful innovation for far too long, and I decided it was time for change,” he says.
Read more about why Brian founded M1 on our blog.