How we do it


Our company is made up of experienced, investment-focused people driven by a passion to transform money management. We hire unbelievably talented individuals and promote an environment that enables their best work and highlights what is important to them in their careers.

Deep expertise, passion and commitment

We believe there is a better, smarter way to manage personal finance. We’re permanently changing an outdated financial industry, attempting the impossible, and benefiting our customers in the process.

Challenging the status quo

Personal finance is personal. We designed our product features and tools to be customizable, easy to use, and automated so you can serve your unique financial needs. We put your financial future in your hands.

Total control, total freedom

The integrated and automated digital investment, borrowing, and banking platform enables your money—every cent—to be put to optimal use and reach its full potential.

A smart, seamlessly integrated solution

Our clients entrust M1 with their financial lives, so it is essential that we are a trustworthy partner. Our CEO values openness and honesty, and that transparency shines into every aspect of the M1 business and products.

A credible partner in money management

Meet Brian

Brian, our founder and CEO, started his investing journey at the ripe age of 10. He grew up investing, but soon after graduating college he realized he hated doing it with the tools that were available.

“The financial services industry has lacked any meaningful innovation for far too long, and I decided it was time for change,” he says.

Read more about why Brian founded M1 on our blog.

Awards

Check the background of M1 Finance LLC on FINRA's BrokerCheck

By using this website, you accept our  Terms of Use  and  Privacy Policy  and acknowledge receipt of all disclosures in our  Disclosure Library . All agreements are available in our  Agreement Library. M1 relies on information from various sources believed to be reliable, including clients and third parties, but cannot guarantee the accuracy and completeness of that information. M1 refers to M1 Holdings Inc., and its affiliates. M1 Holdings is a technology company offering a range of financial products and services through its wholly-owned, separate but affiliated operating subsidiaries, M1 Finance LLC and M1 Spend LLC.

Brokerage products and services offered by M1 Finance LLC, an SEC registered broker-dealer and Member  FINRA /  SIPC.

Brokerage products are: Not FDIC Insured • No Bank Guarantee • May Lose Value

All investing involves risk, including the risk of losing the money you invest, and past performance does not guarantee future performance. Borrowing on margin can add to these risks, and you should  learn more  before borrowing. Nothing in this informational site is an offer, solicitation of an offer, or advice to buy or sell any security and you are encouraged to consult your personal investment, legal, and tax advisors.

M1 Plus is an annual membership that confers benefits for products and services offered by M1 Finance LLC and M1 Spend LLC, each a separate, affiliated, and wholly-owned operating subsidiary of M1 Holdings Inc. “M1” refers to M1 Holdings Inc., and its affiliates.

M1 Spend checking accounts furnished by Lincoln Savings Bank, Member FDIC. M1 VisaTM Debit Card is issued by Lincoln Savings Bank, Member FDIC.

No minimum balance to open account. No minimum balance to obtain APY (annual percentage yield). APY valid from account opening. Fees may reduce earnings. Rates may vary.
All product and company names are trademarks™ or registered® trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.
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